As Product Managers, we’re often involved in making decisions and driving others to decisions that need to be made — sometimes dragging them kicking and screaming toward the future. And in doing so, there’s often an undercurrent of “reaching consensus” that runs through discussions and permeates meetings comprised of varying people with a wide breadth […]
The Challenges of Predicting Future Behavior
One of the ongoing challenges that we face as Product Managers is that we’re primarily charged with predicting customer and user behavior. We’re constantly asked to come up with new ideas, new features, and new designs that we “know” will delight our users, or at the very least satisfy them. But the fact is, predicting human […]
“Humans Are Hard…”
Never have I heard a better description of the challenge that faces Product Managers than a quote that I overheard at this year’s ProductCamp Seattle — “Humans are hard…” spoken by none other than my fellow General Assembly Product Management instructor Tricia Cervenan, as part of a panel discussion. Those simple words struck a chord with […]
What Can a PM Learn From Gaming?
While Product Management might be my career of choice, my primary hobby of choice has to be gaming. I’ve been playing games in one form or another for as long as I can remember — tabletop games, video games, role-playing games…you name it, I’ve played some permutation of it in my life. As I’ve grown […]
Just Because You’re Delighted by Your Product Doesn’t Mean Your Users Are!
There are a lot of potential pitfalls that threaten our success as Product Manager — but by far the worst, in my opinion, is falling too much in love with your own ideas, whether those are problems, solutions, or even assumptions about the market and our customers. While I think they take it a bit […]
What to Do When It’s All Falling Apart
As Product Managers, we’re often right on the front lines when things start to go sideways — when the demo fails in the middle of a big customer presentation, when the Ops team can’t deploy the “fully-tested” and “ready for production” release, or when your customer acquisition and retention numbers start to dip. But rarely […]
Solving the Mystery of Latent Customer Needs
The single most powerful tool that Product Managers have to make products that amaze and delight their users is to figure out what problems their customers have that they don’t even realize are causing them pain. Most people didn’t understand the benefits of 1,000 songs in their pocket when Apple first introduced the iPod back in […]
Why Isn’t Agile Working for Me?
It seems that lately Agile (and Scrum in particular) have become the latest targets of non-stop complaints and criticism in the Product Management and Development worlds. I’ve read articles that talk about how “Agile is destroying the business” or where “Scrum is a career-limiting methodology that only creates generalists.” Neither of these are necessary conclusions […]
Never Let the Perfect be the Enemy of the Good
There’s a strong tendency in product management and user experience circles to want to ensure that the product you ship is “perfect” and that it touches every corner case and every single use case that your customers may need elegantly, efficiently, and with no learning curve. This is an entirely unrealistic expectation. The fact is, […]
The Importance of Continuous Improvement
Most of the “Agile” and “Lean” product design and development practices that we follow in the modern age can be directly linked to the lean manufacturing movement from the 1940s and 1950s, largely attributed to the work of W. Edward Deming and his influence on the post-war Japanese manufacturing culture. Deming relied on a “Plan-Do-Study-Act” methodology […]
Don’t Be Overly Defensive
As a Product Manager, we all have very close ties to our product — in some ways it’s our metaphorical baby. And like any parent, we tend to focus on the good parts of our product — the problems it solves, the efficiency that it provides, the benefits that everyone who uses it gets to […]
The Biggest Mistake Any PM Can Make
Every so often, the question comes up in conversation or online — “What’s the biggest mistake that a PM can make?” And it’s actually a hard question to answer, because there are so many possible candidates: Thinking you’re the customer; Not validating your proposals or approaches; Relying only on anecdotal “data” when making decisions; Dictating priorities […]