Month: October 2014

Product Management

What Exactly *IS* Product Management, Anyway?

Trying to come up with a single, global definition of what “Product Management” is and what it incorporates, often seems like a massive exercise in folly. Wikipedia describes Product Management as “an organizational lifecycle function within a company dealing with the planning, forecasting, or marketing of a product or products at all stages of the […]

Product Management

You Go to Market With the Dev Team You Have, Not the Dev Team You Want

This is the second time I’ve massacred a quote from former Secretary of Defense Donald Rumsfeld, and while I personally have no love for the man, he’s a font of applicable and interesting quotations on the subject of battle tactics, strategy, and resource management.  This particular quote comes from a hearing in which he was […]

Agile Development

Product Manager or Product Owner – What’s the Difference?

In the search for a Product Management role, many people become confused by the deceptively similar descriptions, expectations, and requirements that they find for Product Owner and Product Manager roles in various organizations. I’m sorry to say, this is another reflection of the inability of our Product Management culture and discipline to adopt a clear […]

Best Practices

Better Brainstorming – A Framework for Success

I know, we’ve all been in a “brainstorming” session which devolves into either a pointless series of discussions that never goes anywhere, or which are code for “let the executives speak, and follow their lead.”  The simple fact is that most people aren’t trained to work in a true brainstorming fashion, and that most businesses […]

Product Management

Who Watches the Watchmen — Where Should Product Managers Report?

A common question in the world of Product Management is where exactly the role should sit in a company’s organization chart.  Some people claim that the role “needs” to be part of Marketing.  Some people claim the role “needs” to be a part of Development.  Everyone seems to have some opinion on the matter, and […]

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