Tag: Roles

Product Management

Improving Your Relationship With Sales & Marketing

The relationship between Product Management and the Sales and Marketing teams in some companies can be unnecessarily strained.  Often, this shows itself in such counter-productive behaviors as sales reps making promises to prospects or renewing clients based on their own interpretation of the roadmap, or the marketing teams creating collateral that materially misstates the capabilities […]

Product Management

Break Down the Walls – Five Tips to Become a Product Manager

By far, one of the most common questions that I run across online and in discussions at events is how to transition into a Product Management role from outside.  This can often be a challenge, since in most companies there are relatively fewer Product Management roles than there are roles of other kinds — even development […]

Product Management

Forests or Trees – The Constant Tension of Product & Project Management

It’s a rather sad fact of life that many companies, hiring managers, and even supervisory managers commonly conflate the jobs of Product Management and Project Management.  I literally cannot count the number of times I’ve corrected people at a variety of companies, telling them that I’m a “Product Manager” and not a “Project Manager.”  In […]

Product Management

What Exactly *IS* Product Management, Anyway?

Trying to come up with a single, global definition of what “Product Management” is and what it incorporates, often seems like a massive exercise in folly. Wikipedia describes Product Management as “an organizational lifecycle function within a company dealing with the planning, forecasting, or marketing of a product or products at all stages of the […]

Agile Development

Product Manager or Product Owner – What’s the Difference?

In the search for a Product Management role, many people become confused by the deceptively similar descriptions, expectations, and requirements that they find for Product Owner and Product Manager roles in various organizations. I’m sorry to say, this is another reflection of the inability of our Product Management culture and discipline to adopt a clear […]

Product Management

Who Watches the Watchmen — Where Should Product Managers Report?

A common question in the world of Product Management is where exactly the role should sit in a company’s organization chart.  Some people claim that the role “needs” to be part of Marketing.  Some people claim the role “needs” to be a part of Development.  Everyone seems to have some opinion on the matter, and […]

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